This is how it all started…
In 2016, Chris started camping with friends in a 2WD vehicle. His first vehicle was a Holden Adventra, which became the catalyst for introducing hundreds of people to 4WD through his business, All Terrain Action. By 2023, Chris collaborated with another 4WD club to manage the non-commercial aspect of his activities.
He then decided to separate the organizations for better member benefits and to distinguish his commercial operations from his hobby. This led to incorporating All Terrain Action as a not-for-profit entity for the 4WD and camping community, while his commercial Starlink & Offgrid Solutions business became its own entity.
Chris believed this separation would allow both operations to grow independently and create clarity between them. All Terrain Action is renowned for its diverse off-road content and commitment to sustainability in 4WD and camping events.

Christopher Baker
Vice President of ATAI










